Adobe has decided to reveal flash content to google and Yahoo to uncover Web content that was previously “invisible” to Web searches.
Flash content is never indexed by search engines because of the sole reason that Google and yahoo lacked the technology to read it.
Both companies have been given optimized Adobe Flash Player technology to help them better index dynamic Web content and rich Internet applications (RIA) that include the Flash file format, or Shockwave Flash (SWF)
Google has already added the optimized Flash Player to its search engine, while Yahoo plans to add the technology to a future update of Yahoo Search.
“Designers and Web developers have long been frustrated that search engines couldn’t better access the information within their content created with Flash technology. It’s great to see Adobe and the search engines working directly together to improve the situation,” Danny Sullivan, editor-in-chief, SearchEngineLand.com, said in a statement. “The changes should help unlock information that’s previously been ‘invisible’ and will likely result in a better experience for searchers.”
